Allow The Chips To Eat Cookies! Michel et Augustin Produces Community and Connecting Opportunities Around Kooky Confections

The Quick Version: When Marie Antoinette said, “allow them to consume cake,” it might have now been because she had been hogging all the Michel et Augustin cookies for herself. Youth mates Michel and Augustin found in middle school, and, if they discovered their own local lesbian sex 9-to-5 jobs getting unfulfilling, they began a cookie company with a foundation in French pastry. Quickly ahead 13 years, while the two friends have actually workplaces in France and ny and generally are attracting the planet employing snacks, pastries, yogurts, mousses, and various other desserts fashioned with straightforward, pronounceable materials. The duo additionally will teach aspiring bakers that perfecting the art of French pastry is actually attainable through their particular cookbooks and interactive open residence courses. Michel and Augustin’s dream is easy: to help make the globe look and bond over a shared passion for candies.


The storyline of Michel et Augustin started just enough. Two men began palling around in middle school and turned into great contacts. But, just like lots of teenage friendships, both parted steps after graduation to check out unique routes.

Michel found themselves doing work in money in nyc, and Augustin had been employed in advertising for Air France. But both soon turned into disillusioned with all the 9-to-5 work of the business community. They reconnected and duo devised a wild intend to learn all 1,263 bakeries in France and develop the basics of the best confectioneries the nation was required to offer. They composed a novel about it — their unique first cooperation!

After finishing their journey, in 2004, Michel and Augustin aproned-up and set on a fresh adventure: cooking in Augustin’s home. Their unique goal was to develop a line of cookies along with other desserts made with 100% natural ingredients and really love. And, after tirelessly screening and tasting over 300 recipes, their own first mixture came into this world: the tiny round butter cookie. Michel et Augustin was created!

The two discovered rapid success, in addition they continue steadily to innovate a lot more tasty creations, including a decadent natural yogurt in a bottle, which was found just once Michel and Augustin understood their unique valued cow could develop more than butter. They market items together with the signature “kookiness” therefore the happiness they infuse to their delicious snacks.

Distributing a Love for French Pastry across the World

Michel et Augustin means more than simply making a tasty cookie. The organization is bent on attracting from France’s rich cooking background to create masterful sweets.

“It’s not practically snacks — it is more about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “every little thing we make is linked to French pastry techniques. We have a very powerful connection with pastry making as a business enterprise.”

But Lily informed united states an attraction for and mastery of French pastry is not only kepted your item developers (they call them the “recipe group”) at Michel et Augustin. Area of the organizations kooky society is actually revealing the enthusiasm and expertise of pastry creating thus every member of the group, in France and Brooklyn, can teach as a French pastry cook and make the national exam (titled a “C.A.P.”). In this manner, everyone can take part in innovating brand-new quality recipes and speak knowledgeably with followers, consumers, and consumers.

“once weekly in France and when a month in nyc, our Banana Farm (“office”) can become a pastry class in which we are dealing with a vintage curriculum of French pastry and education for all the official certification,” she stated. “no matter if you’re a site creator or in product sales — the opportunity is actually urged for several.”

Though Michel et Augustin offers a far more expansive line in France, the business sticks towards exact same principles and axioms of production for many services and products.

“the fact our products share is an actual attention to style and to the components,” Lily stated. “We concentrate on the high quality and user friendliness with the ingredients, and attempt to keep your element number as pronounceable as you possibly can.”

This results not just in a yummy decadence, but additionally a treat it is possible to feel good about consuming along with your special someone.

An accumulation Treats ideal for discussing along with your Sweetheart

Thereis only some thing about discussing desserts that starts a single day appropriate or ends a great day. And Michel et Augustin’s designs happened to be designed for only these events.

“its a second of indulgence after a romantic date,” Lily stated. “It really is delicious making with thoroughly clean components, and that helps to make the minute that much better. It feels good to enjoy.”

With so many worthwhile snacks to pick from, there’s no need certainly to choose one. While there are many a lot more solutions in France — from candy mousse to decadent yogurts and, definitely, one-of-a-kind snacks — there’s a lot of available options in america aswell.

Lily was actually rapid to recommend an ideal treats to offer to or delight in with that someone special.

“Our popular cookie is actually our 4-Cookie Squares,” she said. “they have been like small square tarts, enter three flavors, and can end up being therefore quickly provided. We likewise have Cookie Buttons, that are hazelnut candy processor snacks with hazelnut ganache internally. They arrive in packages of two — one for me, choice for you!”

For partners which really enjoy their own morning ritual together, Lily informed you Puff Palmiers are an attractive a.m. choice.

“These include puff pastry and taste like Elephant Ears,” she mentioned. “They may be very light and flaky and perfect for sharing more than break fast with coffee or at beverage time.”

Whether your honey tend to be chocoholics or value the sensitive butteriness of caramel (or everything in between), Michel et Augustin provides a worthy treat for sharing (or sneaking down with for your own personel clandestine cookie event).

Join up From the Banana Farm

Michel et Augustin’s philosophy is that the joy of candies is within the posting. As a result it should not be any surprise society wedding is actually big an element of the businesses business goal. Everyone is asked to stop in and chat (and style cookies) at their Banana facilities (practices) in Paris, Lyon, or Brooklyn.

This attitude started at the start in the business and is also section of the center. And Lily noted this philosophy is exemplified from inside the business’s available houses.

“immediately, Michel and Augustin opened the doorways of these apartment to neighbors, buddies, customers, and passersby, for people to offer them opinions, to flavor cookies, to flavor brand-new meals they were screening, and hang out with them and mention the things they were doing,” she stated. “It’s something that’s really important to united states now.”

Open household within Banana Farm takes place regarding very first Thursday of any thirty days in France and New York. Lily told you these events present a means for the business supply back again to the community by instructing all of them regarding the history and strategies of French pastry.

“We invite everyone, family members, buddies, consumers, and people in the future show quality recipes,” she said. “We do taste exams, focus groups, and play video games. Its a proper area occasion.”

It is not only fun and tummy-pleasing to wait, however if you do not have a cookie partner, imagine the rest of the dessert aficionados you can satisfy on Banana Farm. In the end, if someone else likes Michel et Augustin treats, you realize they’ve got great taste, and you should have something to bond more than.

Michel et Augustin: Committed to Random Acts of Kookiness

In correct Michel and Augustin form, the duo started a Random Acts of Kookiness effort to encourage and excite anyone. From a tribute to Michael Jackson toward cookie square occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they are doing. You will see precisely why their particular snacks are so addicting — they are created using 100 % natural ingredients and good vibes.

Up subsequent your organization is another cookbook whose goal is to simply help you readers yet others overcome the intimidation associated with French pastry.

“We’re producing a French pastry cookbook the me, and it’s really about finding pleasure in these problematic quality recipes,” Lily mentioned. “We’re splitting it down and claiming you can do it. If we can, anyone can, and in addition we’re revealing all of our progress.”

Michel et Augustin normally trying release their popular candy mousse in the usa.

“Our dream for the chocolate mousse will be seduce America’s taste buds.”

And, after tasting their snacks and various other treats, the united states is actually surely in for a long relationship thereupon mousse.